“This rebrand marks a new chapter, but our commitment to our customers remains unchanged. With our expertise in human-centered care and digital solutions and the trust that comes with the Blue Cross and Blue Shield name, we will empower more people to say yes to their journeys and confidently explore new opportunities around the world.”
GeoBlue is now
Blue Cross Blue Shield Global SolutionsSM
Our name is new. Our mission is the same.
You know us as GeoBlue, a trusted company that’s been providing international health coverage for the globally mobile for over 25 years. Now, we’d like to introduce you to our new name: Blue Cross Blue Shield Global Solutions. We made this change to highlight our deep expertise, our market leadership, and our commitment to providing seamless healthcare solutions to people who live, work, travel and study abroad.
Although our name is different, our mission hasn’t changed. Take a look around and you’ll find the same trusted team and innovative products. You’ll find the same combination of digital innovation and human-centered care. And you’ll find the same international health coverage that’s simple, accessible and personal.
So say hello to Blue Cross Blue Shield Global Solutions. Now, the name trusted for healthcare at home is the name you can trust for healthcare abroad.
What you need to know.
A phased approach.
This change is happening over the next 18 months, so don't be surprised if you still see GeoBlue in some places.
We’re still us.
You can expect the same caring service, extensive global network and industry-leading digital tools that help you say “yes” to the journey—no matter how long you’re going or why.
Simpler is better.
We’ve simplified our product names to make it easier to identify and choose the right product for your needs.
See how our brand change impacts you.
Questions about the rebrand? We have answers.
This change will happen over a period of time with a phased roll-out timed to best accommodate and support the specific needs of each of our audiences. By the end of 2027, the GeoBlue name will be fully retired. During the course of the phased roll-out, you can expect to see both brands across different touchpoints as you interact with us.
Our phone numbers and mailing addresses aren’t changing. Members can continue to use the same phone numbers provided with their plan materials to contact our 24/7/365 Global Service Center.
Our email addresses, website domain and social media profiles have changed to reflect the new brand. To ensure you receive emails from our new domain, please add it to your safe senders list. In some cases, you may need to ask your company’s IT department to whitelist our domain if you use a company-issued email address when interacting with us.
To ensure a smooth transition, we’ve implemented email and website redirects, in case you email us at the previous @geo-blue.com address.
Even though we’ve simplified our product names, the features and benefits haven’t changed. We’re always working to improve our products based on customer feedback and market dynamics, so you can expect to hear more about new product enhancements in the coming months as they’re launched.
Member ID cards will reflect our new brand name and updated email addresses and website domain. Take a look at the Member Rebrand page for more details about when you’ll see this change.
There shouldn’t be any disruption or impact in accessing care. We’ve worked closely with our providers to minimize any impacts and providers are prepared to see members under our former brand, GeoBlue, and our new brand, Blue Cross Blue Shield Global Solutions.
Only the name. The content and features of the mobile app are not changing. If you already have the mobile app, you’ll be prompted to download the latest version, which reflects our new brand.
Our Member Portal and app will reflect our new brand with a phased roll-out depending on the type of plan you have with us. Please see the Member Rebrand page for more details. Your login information will stay the same and you can access the Member Portal here.
There is no change to how members file and receive reimbursement for claims. Members will see our new brand on forms and the payments received from us will reflect our new brand name.
Any contracts you have with our company are not impacted by our brand change.
Please direct any questions or feedback you have about our new brand to XX (suggest we set up a special email box for feedback and/or an online form to capture it that goes to a mailbox).